Deerfield Beach, FL – October 15, 2015 – H2O International USA and H2O International South Africa have both committed to sponsoring a vehicle and a passenger for the 10-1-10 Africa Expedition, the 2016 signature event of Wishing Well International Foundation (WWIF). The two-week adventure will take WWIF sponsors and representatives across South Africa and Swaziland to deploy more than 150 water filtration systems in communities that lack access to clean water. The ’10-1-10’ of the title indicates that $10 will provide clean water for 1 person for 10 years.
The Vehicle Plus Sponsorship for the Expedition is $12,500 and covers all expenses for one team member of your choice and company branding on a 4 x 4 vehicle. Fifteen of these vehicles will take a convoy of team members from one location to another across southern Africa. One of the vehicles is reserved for media members, who will film and document all aspects of the event, providing valuable exposure for all involved sponsors. Additional benefits of this sponsorship include website and social media promotion for the sponsor, plus a magazine announcement and press release about their contribution.
For those who aren’t able to attend, a Vehicle Sponsorship for $10,000 includes all of the above, with the exception of a team member. “We realize that not everybody’s going to be able to make a trip like this.” said Guillermo Guzman, CEO and Founder of WWIF. “Nonetheless, we’re hoping that everyone will understand the impact of this event and will get involved to whatever extent they can.”
Based in Deerfield Beach, Florida, H2O International USA has been a key supporter of WWIF from the beginning. The water filter manufacturer regularly sets aside time and resources for the marketing and promotion of WWIF projects and events. Guzman is the President of H2O International USA. Since 1994, he’s maintained a working relationship with Tony Marchesini, President of H2O International South Africa in Cape Town. The partnership eventually went beyond their business interests to philanthropy. Guzman founded WWIF in 2010 and Marchesini then established WWIF South Africa shortly after. “The early 90s were an exciting time in South Africa, when waves of positive change were sweeping the nation,” said Marchesini. “It was in that spirit that we were inspired to create something that would have a lasting, positive impact for others.” The combined sponsorship revenue from the two companies will have an impact on an estimated 2,500 people over 10 years.
WWIF USA and WWIF South Africa have both successfully executed separate fund-raising events, such as golf and community tournaments, but the complexity and large scale of the Africa Expedition has them working together extensively to ensure the success of the event. The main emphasis behind the marketing effort is to spread the word about the Expedition and the significant impact it’s going to have on many lives. The WWIF SA team is not only planning the Expedition route and the logistics of the itinerary, but also working to get the general public and corporate sponsors involved. This work is being coordinated by the team members of H2O International SA.
The marketing effort will continue throughout 2015 and until the May 2016 expedition. H2O USA and H2O SA are the first major sponsors in what will hopefully be a full roster of company sponsors. “We felt it was crucial for us to lead by example,” said Guzman. “We cannot ask other companies to put in valuable time and resources if we have not done so ourselves. Therefore, we are calling on the rest of the water treatment industry to join us in this mission, to secure a sponsorship and exercise their corporate social responsibility towards this worthy cause. What initially looks like a big cost will ultimately produce a great return.”
Click here to learn more about the Expedition and see the full list of available sponsorships.
Click here to view the full Expedition details.
Click here to view and download the registration form.
Thank you for your support.